Waiting list ads profit calculator โ adjust inputs to see projected revenue, profit and ROAS across three scenarios.
WL
Waiting List Profit Calculator
Adjust inputs to see revenue projections
Waiting list size
1005,000
Course price
$
$10$997
Ad spend
$
$100$20,000
Conversion rate
%
0.1%30%
Expected buyers
88
from 801 leads
Revenue
$12,947
gross
Profit
$10,144
after ad spend
ROAS
4.62x
return on ad spend
Cost per lead (actual)
$3.50
Breakeven CPL
$16.17
You have $12.67 of margin
Scenario comparison
Worst case
Conversion4%
Buyers32
Revenue$4,710
Profit$1,907
ROAS1.68x
Base case
Conversion7%
Buyers56
Revenue$8,232
Profit$5,429
ROAS2.94x
Best case
Conversion11%
Buyers88
Revenue$12,947
Profit$10,144
ROAS4.62x
Revenue vs. spend breakdown
Ad spend
Revenue
DC
Direct Conversion Calculator
3 parallel campaigns · Consolidated profit & ROAS
Shared parameter
Waiting list size CSV auto
1005,000
Campaign parameters
Cold & Remarketing: buyers = spend ÷ CPA. Breakeven CPA = course price.
CSV: buyers = WL size × conversion rate.
Cold
Cold audience · CPA-based
Ad spend
$
$0$10k
Est. CPA
$
$1$300
Course price
$
$10$997
Buyers
โ
Revenue
โ
Profit
โ
ROAS
โ
Bkeven CPA
โ
Remarketing
Followers only · CPA-based
Ad spend
$
$0$10k
Est. CPA
$
$1$300
Course price
$
$10$997
Buyers
โ
Revenue
โ
Profit
โ
ROAS
โ
Bkeven CPA
โ
CSV WL
Waiting list leads
Ad spend
$
$0$10k
Audience size
801 leads (WL)
Conversion rate (%)
%
0.1%30%
Course price
$
$10$997
Buyers
โ
Revenue
โ
Profit
โ
ROAS
โ
CPA
โ
Consolidated results
Total buyers
โ
across 3 campaigns
Total revenue
โ
gross
Total profit
โ
after all ad spend
Blended ROAS
โ
total rev / total spend
Per-campaign breakdown
Cold
Spendโ
Buyersโ
Revenueโ
Profitโ
Breakeven CPAโ
ROASโ
Share of spend
Remarketing
Spendโ
Buyersโ
Revenueโ
Profitโ
Breakeven CPAโ
ROASโ
Share of spend
CSV (WL)
Spendโ
Buyersโ
Revenueโ
Profitโ
CPAโ
ROASโ
Share of spend
Revenue vs. spend by campaign
Cold spend
Cold revenue
Remarketing spend
Remarketing revenue
CSV spend
CSV revenue
