COMING SOON!  COMING SOON!

COMING SOON!

Contemporary embroidery for curious hands

A brand new class in embroidery is coming!

Join me, your thread-obsessed bestie, for a comprehensive embroidery masterclass all about expressing yourself through the magical medium of needlework.

I’ll guide you through playful ways to work with texture, colour, and depth while sharing the techniques and processes I’ve developed along the way as an accidental professional.

Free from traditional rules, I will help you discover your unique way to wield a needle. Whether you’re brand new to embroidery or you’ve been quietly stitching for years and want to try something new, this course fills that gap.

You'll leave with the slightly dangerous confidence to stitch with unadulterated joy.

✨ Join the waitlist, and you'll be the first to know when it opens, plus an early bird discount that's just for you. Drop your email below. 👇

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What Will You Unlock:

Back to the basics

 

Dive into all my favourite tools, materials, and tricks so you can kick-start your embroidery journey with confidence. Plus a few cheeky discoveries I’ve made through years of experimenting (and making mistakes).

Thread that thinks like paint

 
Learn to blend, layer, and shade with thread the way a painter works with pigment. You’ll learn to build emotion into your work through light, depth, movement, and direction.

Unlock your colour language. 

 
Through playful, approachable colour theory, you will learn to build a workable colour palette that's unmistakably yours.

What You WILL Unlock:

Back to the basics

Dive into all my favourite tools, materials, and tricks so you can kick-start your embroidery journey with confidence. Plus a few cheeky discoveries I’ve made through years of experimenting (and making mistakes).

Thread that thinks like paint

Learn to blend, layer, and shade with thread the way a painter works with pigment. You’ll learn to build emotion into your work through light, depth, movement, and direction.

Unlock your colour language.

Through playful, approachable colour theory, you will learn to build a workable colour palette that's unmistakably yours.

JOIN THE WAITING LIST TODAY

JOIN THE WAITING LIST 

Hey, I'm Danielle Clough!

 

I'm a Cape Town-based artist with a soft spot for mixing the old with the new. My work nestles somewhere between craft, pop culture, and contemporary art, shaped by an early background in design and photography before I found my way to embroidery in my mid-20s.

Photography still shapes the way I work, especially in my use of colour, texture, and composition. Through thread, I create studies of flora, fauna, and portraiture, often working with unconventional materials like vintage fabric, retro rackets, and salvaged metals. My embroidery tends to land somewhere between nostalgic and experimental, with colour always taking centre stage.

I studied art direction and graphic design at The Red and Yellow School, which is where I learned that creativity has very few rules, and the ones that exist are mostly suggestions.

Alongside my studio practice, I’m passionate about making art feel accessible through online classes, mentorships, and travelling workshops. I love sharing the process behind my work and inviting people into a slower, more intentional way of making.

These days, I craft my little heart out from my studio in Cape Town, using thread as a medium for connection, storytelling, and joy.

Hey, I'm Danielle Clough!

 

I'm a Cape Town-based artist with a soft spot for mixing the old with the new. My work nestles somewhere between craft, pop culture, and contemporary art, shaped by an early background in design and photography before I found my way to embroidery in my mid-20s.

Photography still shapes the way I work, especially in my use of colour, texture, and composition. Through thread, I create studies of flora, fauna, and portraiture, often working with unconventional materials like vintage fabric, retro rackets, and salvaged metals. My embroidery tends to land somewhere between nostalgic and experimental, with colour always taking centre stage.

I studied art direction and graphic design at The Red and Yellow School, which is where I learned that creativity has very few rules, and the ones that exist are mostly suggestions.

Alongside my studio practice, I’m passionate about making art feel accessible through online classes, mentorships, and travelling workshops. I love sharing the process behind my work and inviting people into a slower, more intentional way of making.

These days, I craft my little heart out from my studio in Cape Town, using thread as a medium for connection, storytelling, and joy.

Join Now